Why choose the ESG MBA Business Devlopement - Sales performance in Bordeaux ?
100% English
You're driven by ambition—and you know that today's business world doesn't stop at borders.
You want to work across international markets, whether based in France or on the ground in Africa, Europe or beyond, combining a strategic grasp of global business environments with sharp, hands-on commercial skills. You thrive in diverse, multicultural settings and see them as an opportunity, not a challenge. You know that building the right professional network starts from day one.
This programme was built for you.
Taught entirely in English by industry practitioners, with a strong emphasis on real-world case studies, collaborative projects and an international applied project on a real foreign market, the ESG MBA Business Devlopement - Sales performance gives you the tools, the mindset and the experience to hit the ground running—wherever your career takes you.
Available in work-linked learning format, combining academic instruction with professional experience.
RNCP Level 7 certified title. Commercial Development & Performance Manager (ESGCV), Level 7—listed on the French National Directory of Professional Certifications (RNCP) under number 39965, as accredited by France Compétences, the French national authority for vocational qualifications, on 18 December 2024.
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Programme Outcomes
By the end of this programme, you will be equipped to:
- Design and deploy a commercial development strategy, both in France and across international markets
- Drive and optimise business development initiatives
- Lead and manage business development projects
- Oversee commercial activities and sales teams
Graduates are prepared to build their careers in France or to take on roles in international markets worldwide—whether within a global organisation, an international division, or directly on the ground in a foreign market.
Entry Requirements
Year 1
Applicants must hold a three-year higher education qualification (180 ECTS credits) in a relevant field such as management, business, marketing or communications—for example, a professional bachelor's degree in international trade, a two-year university technology degree (BUT) in business with an international track, or a bachelor's degree from a business school.
Year 2
Applicants must hold a four-year higher education qualification (240 ECTS credits) in a field related to business, marketing, communications, digital or e-commerce. A strong command of English is required, as the programme is delivered entirely in English.
Accessibility & Disability Support
ESG is committed to making this programme accessible to all students, including those with disabilities or specific learning needs. Reasonable adjustments to learning conditions, assessment formats and physical access can be arranged on a case-by-case basis.
For any questions regarding accessibility or to discuss your specific requirements before applying, please contact our Disability Support Officer: contact à préciser
Further information on our accessibility policy is available on request.
ESG by the Numbers
8 200
partner companies hired our students in 2022–2023
69%
of students were on worklinked programs in 2023–2024
24,500
alumni since 2019
44
international university
partners as of 2025
Programme MBA Business Development–Sales Performance
Year 1 Program (2025–2026)
Business Development Strategy
- Market Research
- Segmentation & Targeting
- Strategic Analysis
- Business Proposals
Business Strategy Execution
- Omnichannel Strategy
- Digital Marketing Tools & Targeting
- Business Growth Strategy
- Sales Negotiation Techniques
Project Management
- Project Scoping & Specifications
- Project Planning & Performance Dashboards
- Commercial Contract Law
- Customer Experience & Loyalty
Team Leadership & Management
- Sales Team Management
- Agile Management
- People & Talent Strategy
Global Business Essentials
- Emerging Markets & Global Business Environments
- International Finance Fundamentals
- International Risk Assessment
- International Trade Law & Compliance
- Cross-Cultural Communication & Business Etiquette
- Internationalisation Strategy
- International Business Negotiations & Procurement
- Digital Marketing for International Markets
Professional Skills Development
- Career Readiness Workshop
- Les Échappées — Beyond the Classroom
- Digital Tools for Business
Student Welcome & Integration
- Orientation Day
- Induction Seminar
- French Language & Culture
Programme Management
- Student-Staff Liaison Committee
- Professional Placement Support
- Summative Assessment
Year 2 Program (2027–2028)
Business Development Strategy
- Market Intelligence & Research
- Segmentation & Positioning
- Business Modelling & Business Intelligence
- Professional Dissertation Methodology
Business Strategy Execution
- Product & Service Development Strategy
- Data Management & Analytics
- Market Entry Strategy
- Advanced Negotiation Strategy
Project Management
- Project Scoping & Specifications
- Project Management & KPIs
- International Business law
- Customer Experience & Innovation
- Performance Measurement & Evaluation
- Project Management Capstone
Team Leadership & Management
- Driving Commercial Performance
- Leadership & Management
- Talent Management
International Market Development
- Doing Business in Africa: Opportunities & Realities
- Global Partnership & Channel Development
- International Supply Chain & Logistics
Global Strategy & Responsible Leadership
- Managing Multicultural & Remote Teams
- Geopolitics & International Business Risk
- Finance for Emerging Markets
- ESG Strategy & Sustainable Business
- Business Ethics, Compliance & Anti-Corruption
Career Development
- Professional Presence & Personal Branding Workshop
- Entrepreneurship & Business Creation
- French Language & Professional Culture
- Professional Placement Coaching
Programme Management
- Induction Day
- Student-Staff Liaison Committee
- Certification Readiness Workshop
- Certification Assessment: Professional Role-Play
- Certification Assessment: Case Studies
- Certification Assessment: Final Oral Exam
Please Note : This programme structure applies to students enrolling in Year 1 in 2025 and progressing to Year 2 in 2026. If you are joining the programme directly in Year 2 in 2025, our admissions team will be happy to walk you through your specific programme structure
Career Prospects
Graduates of the MBA Business Devlopement - Sales performance are qualified for roles including:
- Business Developer
- Business Development Manager
- Sales & Business Development Officer
- Business Development Consultant
- Business Engineering Manager
- Key Account Manager
- International Sales Manager / Sales Manager
- Sales Development Representative
- Commercial Project Manager
- Business Manager
- Sales Engineer
- Area Manager
These roles may be held across a range of international settings—including global organisations, international divisions, representative offices, overseas branches and subsidiaries.
87%
of graduates were in employment within 6 months of completing the programme (2023 ESG cohort)
Source: France Compétences, the French national authority for vocational qualifications—most recent published data
Programme Information
Contact Hours & Delivery
469 contact hours per year, including in-class instruction, group work, e-learning, and professional events such as guest lectures and industry conferences.
Certification Assessment
This certification is assessed through the following methods:
- Workplace Simulation
- Capstone Project
- Professional Dissertation
- Case Studies
Full details of the certification assessment criteria.
Recognition of Prior Learning
If you hold a relevant qualification at an equivalent level obtained elsewhere, you may be eligible for exemptions from certain competency blocks. Full details are available in the qualification specification on the France Compétences website.
Bridging Pathways
Transfer options are available between ESG programmes delivering the same certification title or equivalent training.
Tuition fees
Tuition fees are listed on our Admissions page under ‘’Fees & Funding’’. If you join the programme on a work-linked learning contract, your tuition fees are fully covered—at no cost to you.
Student Retention
99.7% of work-linked learning students completed their contract without interruption (ESGCV, 2023-2024 academic year)
Certification Results
The figures below reflect outcomes for the 2023–2024 academic year, during which the programme was delivered under the previous RNCP certification title "Business Unit Manager" (no. 35961).
The programme is now delivered under the Commercial Development & Performance Manager certification (RNCP no. 39965).
- Aix & Bordeaux: 100% pass rate
- Lyon: First cohort — results pending
- Aix & Bordeaux: 100% pass rate
- Lyon: First cohort — results pending
Téléchargez le dossier de candidature et la brochure
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