Ecole Commerce Accueil > Recherche > Publication en détail

Genders and web design : the implications of mirroring principle for the services branding model

Type de publication : Article Scientifique

Date de la publication : 2008

Auteur(s) : Mme MOSS Gloria-Anne

Co-Auteur(s)

  • GUNN R.
  • KUBACKI K.

Editeur : Journal of Marketing communications

Ecole de commerce - Genders and web design : the implications of mirroring principle for the services branding model

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