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ContactsEcole Commerce Accueil > Enseignants > Liste enseignants > CV ESG Management School : MOSS Gloria-Anne
Ms. Gloria-Anne MOSS
Qualification : Visiting professeur
Contact : gmoss@esg.fr
Diplômes
- PhD Marketing
Etablissement : London Business School
Recherche
Axes de recherches
- Comportement du consommateur contemporain
Thèmes de recherches
- Marketing Expérientiel
Publications
2009
| Article Scientifique | ||
| Titre | Editeur | Date |
|---|---|---|
| Gender differences in website production and preference aesthetics: | Behavior&Information Technology | Février 2009 |
| Ouvrage | ||
| Titre | Editeur | Date |
| Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity | Macmillan Publishers | 27 novembre 2009 |
| Communication dans des Colloques | ||
| Titre | Editeur | Date |
| Marketing to 'Seniors' in France and the UK: an approach to e-communication | Colloque ESG Paris : "Société des seniors, jeunesse d'un défi" | 26 novembre 2009 |
2008
| Article Scientifique | ||
| Titre | Editeur | Date |
|---|---|---|
| Men and women: Do they value the same things in mainstream nightclubs and bars | Tourism and Hospitality Research | Septembre 2008 |
| Genders and web design : the implications of mirroring principle for the services branding model | Journal of Marketing communications | 2008 |
| Ouvrage | ||
| Titre | Editeur | Date |
| Gender, Design and Marketing | Gower | Octobre 2008 |
2007
| Article Scientifique | ||
| Titre | Editeur | Date |
|---|---|---|
| Knowledge management in Higher Education : a comparison between individualistic and collectivist cultures | European Journal of Education | septembre 2007 |
| Researchers in Higher Education : a neglected focus of study | Journal of Further and Higher Education | August 2007 |
| Purchasers in provider mode | Marketing review | spring 2007 |
| Evolutionary factors in design preferences | Journal of Brand Management | April 2007 |
| Psychology of performance and preference : advantages, disavantages, drivers and obstacles to the achievement of congruence | Journal of brand management | April 2007 |
| The impact of personality and gender on branding decisions | Journal of brand Management | April 2007 |
2006
2005
| Article Scientifique | ||
| Titre | Editeur | Date |
|---|---|---|
| Nightclubs and bars : what do costumers really want ? | International journal of contemporary hospitality management | 2005 |
| Communication dans des Colloques | ||
| Titre | Editeur | Date |
| Influences of national culture on intellectual capital development in higher education institution | Du 4 au 6 juillet 2005 | |
| Websites and services branding : implications of Universitie's websites for internal and external communication | Du 4 au 6 juillet 2005 | |
| Purchases in provider mode : the case of children's music education | Juillet 2005 | |
| Sexual harassment in the workplace : a tale of multiple gaps | 16 mai 2005 | |
| Cahier de Recherche ESG | ||
| Titre | Editeur | Date |
| Consumer implications of differences in male and female | Septembre 2005 | |
| Some men like it black, some women like it pink : consumer implications of differences in male and female website design | Septembre 2005 | |
2004
| Article | ||
| Titre | Editeur | Date |
|---|---|---|
| Gender differences in website design : implications for teaching, learning and assessment | Education today | 2004 |
Départements pédagogiques
CV enseignants
